Advanced Hotel booking system with extended functionality

A luxurious 4-star hotel located in the south of the US

Duration
8 months
Team
5 people
Platforms
Web
Type
Hotel
Industry
Hospitality & Travel

Target audience

Travelers who seek personalized hotel experiences and outstanding customer service

Project idea

Our client wanted to improve online exposure and better promote their hotel property in a highly competitive global market. They contact the ApexTech team to build a modern online booking engine to boost more direct reservations through their website. The hotel also needed functionality that facilitates the rebooking process given the increased number of canceled trips and postponed travel dates (due to COVID).

Project challenges

Develop a booking platform with customizable search rules
⁠Create a Wishlist feature to enable customers to book trips canceled by other travelers
⁠Build a rebooking unit for canceled reservations

Solution

We developed and implemented a user-friendly booking engine that incorporates a value-add rebooking functionality, enabling timely rebookings and revalidation of canceled reservations. Our solution helped our client score more direct bookings from metasearch channels such as Google and recorded double-digit sales growth. An intuitive, mobile-friendly design provided a consistent experience across all devices resulting in fewer abandonments.

Business benefits

01
Streamlined booking path
The booking platform seamlessly integrated with the website delivered a frictionless booking experience to customers.
02
Quick pricing updates
Near real-time updates of rates and room availability, the ability to deliver promotional offerings unique to each guest improved satisfaction rates.
03
Revenue growth
Mobile-friendly, responsive, and sleek booking & rebooking processes led to an increase in direct bookings.

What we did

Phase 1

Once thoroughly studying and evaluating the existing technology, market nuances, and strategic objectives, the Apextech team applied extensive knowledge and expertise in building a booking platform. We developed a booking engine with search and ticketing capabilities, allowing the hotel to receive direct bookings via the website and social media channels. On top of this, guests can package flights, activities, transfers, and tours together with the hotel rooms.

Phase 2

Our team introduced a Central Rebooking Unit to automate the rebooking process and queue management. The system allows sending notifications to inform customers about any room reservation changes.

Phase 3

We extended our booking system solution with custom functionality that allowed customers to book rooms and popular hotel properties from other customers once they had been canceled. This Wishlist feature helped organize and manage the queue for hotel property in high demand while satisfying customers.